Evaluating Shelf-ready Packaging Designs in a VR Environment
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Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
The Eurographics Association
Abstract
This paper focuses on the development of a method and accompanying VR environment which support designers in evaluating a series of shelf-ready packaging designs (SRP) on their on-shelf performance. The method and VR environment support in providing insight into which SRP is expected to become most successful in a specific retail environment, e.g. a supermarket. Furthermore it provides useful feedback for further development of the most promising SRP to designers.
Description
@inproceedings{10.2312:eurovr.20141348,
booktitle = {EuroVR 2014 - Conference and Exhibition of the European Association of Virtual and Augmented Reality},
editor = {Jerome Perret and Valter Basso and Francesco Ferrise and Kaj Helin and Vincent Lepetit and James Ritchie and Christoph Runde and Mascha van der Voort and Gabriel Zachmann},
title = {{Evaluating Shelf-ready Packaging Designs in a VR Environment}},
author = {Hoolhorst, Frederik W. B. and Rompay, Thomas J. L. van and Klooster, Roland ten and Roukema, Mees},
year = {2014},
publisher = {The Eurographics Association},
ISBN = {978-3-905674-76-7},
DOI = {10.2312/eurovr.20141348}
}