Visualization-Aware Color Design
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Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
The Eurographics Association
Abstract
Color encoding design currently focuses on the colors themselves: visualization designers choose sets of colors that work well in isolation. However, the effectiveness of a color encoding depends on properties of the visualization it is used for, such as the size or shape of marks. We argue for a new way of thinking about color design in visualizations: designers should choose colors based on a given context rather than in isolation. We identify three categories of design constraints that contribute to the effective color choices in visualization: aesthetic constraints, perceptual constraints, and functional constraints. The conceptual framework formed by these constraints helps designers optimize color choices based on known properties of a given visualization. In this poster, we discuss this framework in detail and illustrate how it informs more effective visualization design.
Description
@inproceedings{10.2312:eurp.20161151,
booktitle = {EuroVis 2016 - Posters},
editor = {Tobias Isenberg and Filip Sadlo},
title = {{Visualization-Aware Color Design}},
author = {Szafir, Danielle Albers and Gleicher, Michael},
year = {2016},
publisher = {The Eurographics Association},
ISSN = {-},
ISBN = {978-3-03868-015-4},
DOI = {10.2312/eurp.20161151}
}