Structure and Empathy in Visual Data Storytelling: Evaluating their Influence on Attitude

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dc.contributor.authorLiem, Johannesen_US
dc.contributor.authorPerin, Charlesen_US
dc.contributor.authorWood, Joen_US
dc.contributor.editorViola, Ivan and Gleicher, Michael and Landesberger von Antburg, Tatianaen_US
dc.date.accessioned2020-05-24T13:00:43Z
dc.date.available2020-05-24T13:00:43Z
dc.date.issued2020
dc.description.abstractIn the visualization community, it is often assumed that visual data storytelling increases memorability and engagement, making it more effective at communicating information. However, many assumptions about the efficacy of storytelling in visualization lack empirical evaluation. Contributing to an emerging body of work, we study whether selected techniques commonly used in visual data storytelling influence people's attitudes towards immigration. We compare (a) personal visual narratives designed to generate empathy; (b) structured visual narratives of aggregates of people; and (c) an exploratory visualization without narrative acting as a control condition. We conducted two crowdsourced between-subject studies comparing the three conditions, each with 300 participants. To assess the differences in attitudes between conditions, we adopted established scales from the social sciences used in the European Social Survey (ESS). Although we found some differences between conditions, the effects on people's attitudes are smaller than we expected. Our findings suggest that we need to be more careful when it comes to our expectations about the effects visual data storytelling can have on attitudes.en_US
dc.description.number3
dc.description.sectionheadersInteraction and Storytelling
dc.description.seriesinformationComputer Graphics Forum
dc.description.volume39
dc.identifier.doi10.1111/cgf.13980
dc.identifier.issn1467-8659
dc.identifier.pages277-289
dc.identifier.urihttps://doi.org/10.1111/cgf.13980
dc.identifier.urihttps://diglib.eg.org:443/handle/10.1111/cgf13980
dc.publisherThe Eurographics Association and John Wiley & Sons Ltd.en_US
dc.rightsAttribution 4.0 International License
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/]
dc.subjectHuman centered computing
dc.subjectEmpirical studies in visualization
dc.titleStructure and Empathy in Visual Data Storytelling: Evaluating their Influence on Attitudeen_US
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