Methodology for Immersive Emotional Assessment of Virtual Product Design by Customers

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dc.contributor.authorKaticic, Juricaen_US
dc.contributor.authorHäfner, Polinaen_US
dc.contributor.authorOvtcharova, Jivkaen_US
dc.contributor.editorBetty Mohler and Bruno Raffin and Hideo Saito and Oliver Staadten_US
dc.date.accessioned2014-01-27T11:30:43Z
dc.date.available2014-01-27T11:30:43Z
dc.date.issued2013en_US
dc.description.abstractThis paper presents a novel, integrated methodology for customer-centered emotional assessment of future products during the early conceptual design stages. This methodology integrates the technologies of Virtual Reality and emotion recognition in the simultaneous, interconnected processes of product development and market research. Its goal is to provide relevant emotional customer feedback during the interactive experience of only virtually existing conceptual product designs at early development stages. In this way, the company can identify which product designs would be suitable for future products. The novelty aspect of the methodology lies in the structured integration of experts from various disciplines with specific roles. It enables the often neglected holistic approach to the task. Each participant can identify best solutions to problems from their area of expertise and contribute to solving interface problems in a synergetic manner. The presented validation study proved the coherence of the methodology and showed clear preferences for concrete technological solutions regarding the state of the art and the future potentials.en_US
dc.description.seriesinformationJoint Virtual Reality Conference of EGVE - EuroVRen_US
dc.identifier.isbn978-3-905674-47-7en_US
dc.identifier.issn1727-530Xen_US
dc.identifier.urihttps://doi.org/10.2312/EGVE.JVRC13.077-082en_US
dc.publisherThe Eurographics Associationen_US
dc.subjectI.3.7 [Computer Graphics]en_US
dc.subjectVirtual realityen_US
dc.subjectApplicationsen_US
dc.titleMethodology for Immersive Emotional Assessment of Virtual Product Design by Customersen_US
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JVRC 13: Joint Virtual Reality Conference of EGVE - EuroVR