A Visual Analytics System for Mobile Telecommunication Marketing Analysis

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dc.contributor.authorAngelini, Marcoen_US
dc.contributor.authorCorriero, Roccoen_US
dc.contributor.authorFranceschi, Fabrizioen_US
dc.contributor.authorGeymonat, Marinaen_US
dc.contributor.authorMirabelli, Marioen_US
dc.contributor.authorRemondino, Chiaraen_US
dc.contributor.authorSantucci, Giuseppeen_US
dc.contributor.authorStabellini, Barbaraen_US
dc.contributor.editorNatalia Andrienko and Michael Sedlmairen_US
dc.date.accessioned2016-06-09T09:32:08Z
dc.date.available2016-06-09T09:32:08Z
dc.date.issued2016en_US
dc.description.abstractThe Mobile Operators European market is likely one of the most competitive arenas, and even big telecommunication companies are continuously tuning their marketing strategies to contrast the aggressive campaigns of old and new competitors. This paper presents a visual analytics solution developed for supporting one of the decision making processes of TIM (Telecom Italia Group), the biggest Italian provider of telecommunications services with over 30M active mobile subscribers (at September 2014). The proposed system uses information coming from both public open data and internal TIM data, mapping them on the Italian hierarchy of 20 regions and 110 provinces. The system has been designed together with TIM analysts and allows for selecting an optimal set of provinces on which to focus marketing campaigns, according to the campaign goals, the available market, the local economy, the actual traffic, and the actual TIM penetration.en_US
dc.description.sectionheadersMultivariate Data Analysisen_US
dc.description.seriesinformationEuroVis Workshop on Visual Analytics (EuroVA)en_US
dc.identifier.doi10.2312/eurova.20161117en_US
dc.identifier.isbn978-3-03868-016-1en_US
dc.identifier.issn-en_US
dc.identifier.pages7-11en_US
dc.identifier.urihttps://doi.org/10.2312/eurova.20161117en_US
dc.identifier.urihttps://diglib.eg.org:443/handle/10
dc.publisherThe Eurographics Associationen_US
dc.subjectKeywordsen_US
dc.subjectVisual Analyticsen_US
dc.subjectInformation Visualizationen_US
dc.subjectMarketingen_US
dc.subjectTelecommunicationen_US
dc.titleA Visual Analytics System for Mobile Telecommunication Marketing Analysisen_US
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